@JokerArt
I'm not sure if it's the case for everyone, but it would appear that for some reason this is requiring root to work properly. The game mod it's self obviously doesn't need root, but it's the only scenario where i've personally got it working.
Tried on my non rooted phone a few times, using the provided obb, and also tried with the original backed up obb from the play store version.
I then did the same on nox player making sure it wasn't in root mode, and i had exactly the same issue where it won't go past the loading screen.
However once i enabled root i was then able to set it so i can install apk's over each other even with different signatures, which allows me to install over, rather than uninstall to reinstall, which works like a charm, but very difficult to play on emulator.